Target to Sell Exclusive CDs

February 02, 2007
Chain Store Age
RetailNet.com

Target Corp. on Thursday said it will release exclusive CDs by artists who are bypassing music labels to partner directly with retailers.

The retailer has partnered with an independent start-up music label, 180 Music, to release 15 adult contemporary CDs in all its stores on Feb. 27., for $9.99 each. Similar releases are set to follow. Included in the first round are new offerings by Kenny Loggins, David Cassidy and a Phil Ramone-produced CD with news songs by such legends as Carole King, Willie Nelson and Brian Wilson.

Other retailers are also pursuing music deals. Wal-Mart Stores has exclusive distribution deals with Garth Brooks and other artists, while Starbucks Corp. releases exclusive content under its Hear Music venture.